18-karat gold contains 75% gold, while mixing various metals into the remaining 25% creates a white color (18-karat rose gold, which we do not carry, is another example).
18-karat white gold has a deep, slightly brownish silver color. Due to the material’s properties—it has some give and flexibility (it is slightly softer)—its surface is more prone to scratches than yellow gold.
We often hear that white gold “tarnishes easily,” but this is because many rings are plated to make the white gold look whiter; with extended wear, the plating wears away and the color of the base metal becomes visible. At our store, we want you to enjoy the material’s natural color without plating.